For Independent Coaches

The assessment platform built to grow your coaching practice.

White-label the P6 suite of behavioral assessments under your own brand, set your own prices, and give every client a deeper, more complete Whole Person picture than traditional DISC can offer.

Built on 45+ years of methodology · Trusted by Fortune 500 leaders

clients

The methodology behind results at

black + decker
ge capital
progressive
citicorp
experian

You bring the insight. We bring the toolkit.

Your expertise deserves better tools than a 4-box personality test

As an independent coach, your time is your inventory and your credibility is your business. Potentia® gives you research-based assessments you can deliver under your own brand — so you spend less time on admin and more time doing what only you can do: guiding the client.

Why coaches choose Potentia®

Three ways it grows your practice

Serve more clients

Assessments are scored and delivered automatically inside one easy portal. No manual scoring, no spreadsheets — just more capacity to take on clients.

Drive more income

Every assessment is yours to white-label and resell. Set your own prices, build recurring revenue, and turn insight into a product line for your practice.

Go deeper than DISC

The P6 “Whole Person” model maps 32+ behavioral types with favorable/unfavorable analysis and Natural vs. Work Self — richer conversations, better client outcomes.

The P6 Whole Person Model

Six dimensions of the whole person — not four boxes

Traditional DISC tells you how someone behaves. The P6 suite tells you who your client actually is — what motivates them, what they value, how they adapt, and where their strengths lie. Mix and match the tools your client needs.

P6 DISC (Style) — natural behavior & 32+ types
Adaptability — handling change & pressure
Values — what drives the decisions
Interests — passions & field of interest
Effective Emotions — managing reactions
Capabilities — talents & transferable skills
P6 Model

The P6 model · powered by the PRO-daptive® leadership framework

How it works

From certified to selling in three steps

1

Get certified

Complete Potentia® certification to unlock the suite and learn to interpret and deliver results with confidence.

2

Make it yours

White-label the assessments with your brand and logo, and set your own client pricing.

3

Deliver & grow

Invite clients into the portal. Assessments are scored automatically so you can focus on the coaching.

P6 DISC vs. Traditional DISC

See the difference depth makes

CapabilityPotentia® P6 DISCTraditional DISC
Behavioral Types32+ types4 styles
Favorable / Unfavorable Analysis Included
Natural Self Versus Work Self Included
Whole Person (6 Dimensions) Full suiteStyle only
White-Label & Set Your Prices YesLimited

A trusted advisor and coach who challenged our assumptions and kept us focused squarely on results.

Ray Voelker — Former Chief Information Officer, Progressive Insurance

Questions coaches ask

Frequently asked questions

Can I use Potentia®'s assessments under my own brand?

Yes. Every Potentia® assessment is fully white-label. You deliver the P6 suite under your own brand and logo, so clients experience the tools as part of your coaching practice.

Yes. Certification unlocks the assessment suite and ensures you can interpret and deliver results confidently. It signals that you’re fully qualified to deliver Potentia®’s proprietary solutions.

Traditional DISC sorts people into four styles. P6 DISC maps 32+ behavioral types and adds favorable/unfavorable analysis plus a Natural Self vs. Work Self view — giving you far more depth for client conversations.

Yes. You license the assessments and set your own client pricing, turning each assessment into a revenue stream for your practice.

Yes. The portal scales from a solo practice to an enterprise. Assessments are scored and delivered automatically, so a solo coach can serve more clients without adding admin time.

Ready to grow your coaching practice?

Talk to a Potentia® expert about white-labeling the P6 suite and building it into your business.

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